Marketing Skills

Installed Claude Code skills for marketing workflows. Copy the command and run it in any Claude Code session.

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How to use these skills
Open Claude Code → type the command (e.g. /icp-research) → provide your context when prompted. Skills are available in every Claude Code session.
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Outreach & Positioning — Use with Leads, Stella, Service Site

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ICP Research Assistant
Outreach

Builds detailed B2B buyer personas: demographics, psychographics, pain points, objection map, buying triggers, and outreach messaging strategy.

Use when: Refining Stella targeting, writing cold emails, deciding which leads to prioritise
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Competitor Teardown
Outreach

Deconstructs a competitor's landing page or positioning using a 100-point scoring rubric. Outputs strengths to learn from, weaknesses to exploit, and 3 counter-positioning statements.

Use when: Building the service showcase website, writing positioning copy, preparing sales objection responses
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SEO & Pages — Use with theunpluggedweb.com, Jade, ROI Calculator

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Landing Page Audit
SEO & Pages

Full CRO audit covering above-the-fold, messaging quality (4U's/AIDA/PAS/BAB), CTA placement, 10 conversion killers, and a prioritised fix list with impact-to-effort ratios.

Use when: Reviewing /roi-calculator, auditing Jade WP pages before publishing, reviewing the service showcase site
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E2E SEO Assistant
SEO & Pages

Six-phase SEO workflow: technical audit (crawlability, Core Web Vitals), on-page analysis, content gap vs competitors, backlink strategy, keyword mapping, and ready-to-use content briefs.

Use when: Deep SEO review of theunpluggedweb.com, planning Jade content pipeline, identifying content gaps vs competitors
Skills sourced from irinabuht12-oss/marketing-skills · Installed in ~/.claude/skills/